U.S. HISPANIC
LATV: Proud of being the pioneers of the multicultural wave that is inclusive and diverse
Maribel Ramos-Weiner| 9 de febrero de 2018
Luca Bentivoglio LATV 2018
The LATV network is proud of being pioneers in reaching the US market under the premise of the multicultural world, which is including and diverse.
“We are proud to be pioneers. The division is no longer Latin market in the US and American market; for me, the world we live in, in the US is a multicultural world. When we visit agencies, clients speak of inclusion, diversity, multicultural, Afro-American, Asian-American, LGBT. Clients want to reach the amazing diversity this country is made up of,” proudly explains Luca Bentivoglio, COO and Head of Programming at LATV Networks, and mentioned that they have produced things in English for several years, in response to the market.
The second aspect in which LATV makes progress with times is the digital aspect. “TV is moving rapidly in several directions, especially in the digital aspect, in which everyone has to be updated and try to have digital platforms to accompany TV because that is where the world is heading,” he added.
That is why the slogan of this year’s upfront is Ride The Wave With LATV. “It is the multicultural, inclusive wave, and we have been in it since we started in 2007. In our shows we speak English for everyone to understand, including young Latinos who don’t speak Spanish,” explains Bentivoglio.
The new spaces they are presenting include: Glitterbomb, a daily talk show with Enrique Sapene, Alexander Rodríguez and Patrick Gómez, talking about everything from the homosexual perspective; Space-Time Game Game, weekly comedy games show, with Bruno Seros-Ulloa and Pop Up, weekly half-hour series about two girls who open a mobile shop in Venice Beach, California.
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