U.S. HISPANIC
LATV: New shows reflect the evolution of the relationship with Cadenatres and Teco TV
Maribel Ramos-Weiner| 12 de mayo de 2011
(Maribel Ramos-Weiner). Starting Monday 16th, LATV launches the morning magazine Al empezar el día and Noticias LATV. It will also extend the format of En la zona, which will now air daily.Luca Bentivoglio, COO and director of Programming of LATV, said to PRODU that these new shows are a reflection of the relationship they have developed with Mexican partners Cadenatres and Teco TV.Al empezar el día is a co-production with Cadenatres and will cover both markets in an intelligent manner. Noticias LATV and the expansion of En la zona are Cadenatres shows produced by Teco TV for LATV, added Bentivoglio.The executive also made reference to the 5-reality-show block that premiered on April 14th, which has gotten good results in its first three weeks. He says its fresh, original, and caters to the 18-34 and 18-49 demographics in an effective way. I dont think there are many shows like these on Hispanic TV in the U.S., added Bentivoglio.Without a doubt, the formula with Teco TV and Cadenatres is cost-efficient, but we continue to combine it with production from Los Angeles. We are going to retro feed, because in addition to the programming we get from Teco TV and Cadenatres, we are going to contribute with segments and productions. Our shows will follow this same dynamic in Latin America, Mexico, and the U.S., said Bentivoglio.Lastly, the executive pointed out that with Mexico and Teco TV they have access to a level talent they would likely not be able afford in the U.S.
