U.S. HISPANIC
Latinoamérica Televisión rebrands and renews programming
Maribel Ramos-Weiner| 27 de septiembre de 2011
Latinoamérica Televisión cambia de imagen y renueva su programación
Pan South American network, Latinoamérica Televisión, is renewing its image and more beginning October 3, 2011.With the creative work of a group of world class graphic designers, the network changes its image and at the same time renews its programs, and begins airing coverage of the Bolivian Soccer League. Latinoamérica Televisión will add some programming from Paraguay and Venezuela and will also air Canal 13 de Chile’s En su propia trampa, among others. The network is also updating its schedules so that viewers can fully enjoy all of the new changes at Latinoamérica Televisión.We are modernizing. We follow the fashion trends and pay attention to what people expect from us. We give roots to the generations born abroad and they adapt with enthusiasm to the new country but pay tribute to their original culture. We renewed completely, changed our logo, we added colors to our screen. It used to have lots of blue and now it will have some orange, yellow and green, explained the network´s Art director Fernando Garabedian.
