U.S. HISPANIC
Juntos Virtual Tour offers opportunities to brands
Maribel Ramos-Weiner| 14 de julio de 2020
Juntos Virtual Tour
In record time, two months, Uno Productions owned by Luis Medina, organized the free live streaming concert series Juntos Virtual Tour that will present 13 popular artists in 13 weeks (Lupillo Rivera, Pablo Montero, Lucía Méndez, Julio Iglesias Jr. and Willie Colón, among others) starting next Sunday, July 24 with Lupillo Rivera.
“The event represents migration to virtual and the importance for brands to remain connected with Latino consumers in times of pandemic. It is very important for brands to participate in this event, it is a marketing opportunity. Without having to sell anything, brands can show people that they are not alone. Beyond sponsorship and branding, through the artists’ social networks, the brand achieves a complete exposure to fans in a shared experience,” highlights Richard Vásquez, consultant of Uno Productions.
Vásquez comments that events like these can be a tactical solution for a brand that can be executed immediately. He mentioned that one of the benefits of Juntos Virtual Tour is accessibility to a vast audience, content for all demographics, it is promoted by Uno Productions that has a successful 40-year record, and knows how to talk to the Latino community.
“This is a great opportunity for companies that are seeking to capture their consumers´ attention. Traditional channels have never designed anything like this. It is very unique and reaches the entire world. It is global,” explained Diana Delgado, owner of Bi-Lingo Media.
This series of virtual concerts can be seen on any device, such as smartphones, smart TVs, tablets, and computers.
More info. here
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