Jennifer López appointed Chief Creative Officer of NUVOtv

NUVOtv held its upfront event last week at the Edison Ballroom in New York City where the network announced an exciting and expansive new programming lineup that kicks off on July 18th. Artist, entrepreneur, and NUVOtv creative and business partner Jennifer López took the stage as the network’s newly appointed Chief Creative Officer. The network also revealed a rich new on-air look to complement deeper investments in programming and marketing. In her new key role, López joined NUVOtv’s Chief Executive Officer, Michael Schwimmer, Head of Programming Bill Hilary and senior vice president of Advertising Sales Craig Geller to present the network strategy, target audience research, and robust programming lineup.“Latinos are a force in this country. We are an engine for growth – we have huge economic power and unprecedented political and cultural influence and it’s time for television to reflect who the modern Latino actually is – not who we are believed to be – not who we may have been – but who we are now,” said López.Some of the new programming are: Jennifer López Biography (working title), Gotta Dance (a never seen before behind-the-scenes look at the lives of professional back-up dancers on world tour with global icon and entertainer, Jennifer López); Rodney’s Joy (a docu-series featuring Grammy award-winning producer, Rodney “Dark Child” Jerkins, producer for some of today’s hottest stars); Oribe (a docu-series set in the Latin style mecca of Miami, showcasing the life and times of controversial Cuban-American celebrity hairstylist Oribe Canales); among other shows.NUVOtv has also partnered with LEG Productions to produce an amazing 30 hours of Latino comedy over the next year.