U.S. HISPANIC

INTI Network unveiled its new on-air brand design

Maribel Ramos-Weiner| 15 de octubre de 2013

The rebranding was the result of a creative collaboration between Totuma communications + design, represented by iartists, and INTI Network's Content Director María Kowalski

INTI Network unveiled its new on-air brand design on October 12, 2013. The wellness network’s rebranding was the result of a creative collaboration between Miami-based Totuma communications + design, represented by iartists, and INTI Network’s Content Director María Kowalski, who has a background in marketing and communication.“Totuma has been an ideal collaborator on INTI Network’s rebranding, bringing our vision for all that the network is to fruition through beautiful imagery and design that also incorporates our Latino focus. Danixa Díaz, executive producer at iartists and a very good matchmaker, introduced us to Totuma, recognizing the studio’s Latino background and experience in the Hispanic market, as well as their branding and design skills, made them an ideal fit for INTI Network’s rebranding. The end result is a stunning rebranding package that communicates INTI Network’s value to viewers everywhere,” said Kowalski.Leveraging INTI, the Inca’s word for sun, Totuma’s design team placed the newly designed logo in the center of the screen, equating it to the sun as the source from which all life originates. “The sun is the original deity, the source of all life and occupies the center stage of our sky,” explained Hubert Reinfeld, creative director for Totuma. “From this central position the logo – as the sun — opens and closes with a zoom like a window to invite us on a voyage of discovery through INTI’s universe.” To enhance the network’s different programming dayparts, Totuma applied the same design elements and principles to six different “skins” representing the overall character or theme of that time period.The skins signify a change in the content focus and add variety to the network’s look while still maintaining a consistency in the brand’s on-air imagery.

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