U.S. HISPANIC
Imagina US will build new facilities in Miami to hold four studios
Maribel Ramos-Weiner| 14 de enero de 2014
Juan Pablo Santos, VP of New Business of Imagina US
Imagina US announced construction of a second building in Miami is well underway. Its expected to open in the first quarter of 2015. Juan Pablo Santos, VP of New Business of Imagina US, told PRODU the new building will house four studios, a testament to the health of the industry. Were producing for both U.S. Hispanic and Latin America. Our current clients include DIRECTV, beIN SPORT, ESPN and ¡HOLA! TV, he added.Imagina US will attend Natpe, in Miami Beach, with the formats Protagonistas De Novela, going on 16 seasons, and Crakovia, a parody format that revolves around the world of soccer.It will also introduce the series Atrapados, the dating show 12 Corazones, and the reality Campeones De La Lucha, which deals with Mexican wrestling.Santos also talked about new media, where the company has invested heavily in its very successful digital division Caballito.In only eight months, for example, on the last season of Protagonistas in Colombia, Caballito made the reality the number one digital property in Colombian TV, with over a million Facebook fans and over 100,000 YouTube subscribers with 44 million visits, added Santos.
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