U.S. HISPANIC
Ignacio Sanz of ¡HOLA! TV: In a short time we entered the main markets and got spectacular audience figures
Marcela Tedesco| 25 de julio de 2014
Less than a year after its launch, ¡HOLA! TV has 6.4 million subscribers in the region, with presence in the main markets.From the beginning, the goal has been to create an exclusive programming grid that identifies them with ¡HOLA! magazine, the most exclusive and respected source of news about celebrities, royalty and aristocracy.We produce most of the content we air, such as Mundo ¡HOLA!, ¡HOLA! diario, HOLALA, Vidas reales and En exclusivo. Similarly, on the acquisition front, we look for content that shares the same principles, told PRODU Ignacio Sanz, CEO and General Manager of ¡HOLA! TV.Distribution continues to be a priority. Through time, the company has closed important deals such as last May, when the channel entered the U.S., or more recent agreements that have strengthened its presence in Colombia or given access to a relevant market such as Mexico.Were extremely pleased and proud with the road traveled by ¡HOLA! TV since its launch. In only six months, we entered most of the regions major markets, were we obtained spectacular audience figures and as a consequence, became one of the 10 most watched variety channels on DIRECTV, added Sanz.
