U.S. HISPANIC
ICEX and Parrot entered an agreement to promote Spanish content in the international market
10 de enero de 2024
Jaime Otero, Parrot Analytics: This collaboration with help bring Spanish companies to the forefront of data and technology to support international sales and co-productions
ICEX Spain Trade & Investment announced a new agreement with Parrot Analytics to strengthen the production, sales, and international positioning of Spanish companies in the global media and entertainment sector.
“This collaboration with Parrot Analytics will help us support the Spanish companies that bring our top local content from Spain to the world,” said Carmen Jordan, director for Creative Industries, ICEX. “Parrot Analytics’ product suite combines unique insights with comprehensive content supply and demand analysis, enabling our producers and distributors to predict the performance and monetary contribution of their content in specific territories and on specific platforms, providing Spanish companies with the most sophisticated research tools, until now only available to major studios and streaming platforms.”
“Our mission is to help connect consumers with the content they love, and working with ICEX will enable us to further this mission with the vibrant Spanish entertainment industry. As the appetite for international content keeps growing in the global marketplace, this collaboration with help bring Spanish companies to the forefront of data and technology to support their business, particularly in international sales and co-productions,” said Jaime Otero, VP of Partnerships, Parrot Analytics.
In leveraging Parrot Analytics’ global audience analytics, ICEX joins a rapidly growing roster of industry leaders, including such studios as Lionsgate, Warner Bros. Discovery, NBCUniversal, and Sony Pictures; media and technology companies including Amazon, Comcast, and Google; networks such as Sky and Turner; government agencies such as Canadian Media Fund and British Film Institute; and streaming services such as Max and Amazon Prime Video.
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