Horowitz Research: Women’s soccer fandom is mainly driven by Hispanics, with more than half (58%)

According to La Ola de la FIFA study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.

Fanhood for women’s soccer is strong among Hispanic women, with 54% saying they are fans (compared to 28% of non-Hispanic women). Indeed, soccer is seen as an important part of Hispanic identity. Moreover, this enthusiasm is expected to grow, as about six in ten (62%) Hispanic female soccer fans hope to share their passion for soccer with their children.