U.S. HISPANIC
¡HOLA! TV welcomes key advertising agencies to its Miami-based studios
Maribel Ramos-Weiner| 16 de julio de 2015
The agencies will go through special guided tours of the Miami facilities and will be part of a live taping of Mundo ¡HOLA!
¡HOLA! TV will welcome key advertising agencies to its studios showcasing the array of opportunities the channel offers to connect clients with consumers through innovative and effective campaigns. The agencies will go through special guided tours of the Miami facilities and will be part of a live taping of Mundo ¡HOLA! one of the channels original primetime programs, to experience first-hand the various product integration opportunities for their clients products on the ¡HOLA! TV screen.The first of several upcoming visits will take place this week with Group M, agency of record for prestigious brands that mirror the pillars of ¡HOLA! TV. The channel will be hosting additional agencies in the near future.We offer a unique value proposition that differentiates us in the market, not only through our established brand but also with the channels production capability of more than 500 hours of original content from our Miami-based studios, said Ignacio Sanz de Acedo, CEO and general manager for ¡HOLA! TV. ¡HOLA! TVs main objective in our advertising sales department is to strategically grow our client investment opportunities through specifically designed strategies that meet their needs while driving us to maximize our to return on investment creatively and effectively, commented Edith Carranza, head of Ad Sales for ¡HOLA! TV.As part of its ongoing growth plan, ¡HOLA! TV recently expanded its headquarters in Miami to welcome additional personnel and larger production sets. The channel also restructured its Ad Sales department adding new business staff in key markets, as well as at a pan-regional level.
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