U.S. HISPANIC
¡HOLA! TV: The new distribution agreement signed with DISH in Mexico duplicates our reach and opens doors in terms of advertising
Maribel Ramos-Weiner| 17 de junio de 2016
Ignacio Sanz, CEO and general manager of ¡HOLA! TV
Ignacio Sanz, CEO and general manager of ¡HOLA! TV, told PRODU that the new distribution agreement in Mexico consolidated with DISH duplicates the channels reach and opens doors in terms of advertising Not only is it a great achievement for the channel but it also opens doors in terms of advertising, where we have started important ventures, commented Sanz enthusiastically.With the distribution agreement achieved in Mexico, the signal now reaches a universe of 14 million homes. Regarding the US, the market is more consolidated. We have been able to advance in an important way with several of the players in the US. We are very optimistic that we are going to close some important agreements. In general, the channel is well, ratings are doing very well year after year. We continue to produce in an original manner, which for us is part of the main strategy and spinal cord of the channel and what identifies us, he mentioned.Sanz add that they are evaluating new original productions for 2017. We are still very anchored in our daily programs. We have evolved in the way we produce, mainly news and segments. We are evaluating new programs, but it is still premature to announce details, because there are budget aspects that must be consolidated. But if we manage to do so, it will be something very positive for the second semester of the next year.
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