U.S. HISPANIC
¡HOLA! TV: In conversations to penetrate the Argentinean market
Maribel Ramos-Weiner| 21 de agosto de 2015
For ¡HOLA! TV the Argentinean market is one of the most important in the region because of its high distribution, with a very developed and sophisticated advertising market.”We are currently present on DIRECTV and other cable operators, but we have important pending tasks. Due to the governments demands, the Argentinean market has had to take certain measures regarding new channels and their space limitations, but we are in conversations to be able to penetrate the market, said Ignacio Sanz, CEO and general manager of the channel.He added that when they achieve the desired distribution and close new agreements, they will be able to venture into new advertising initiatives.The channel is well positioned in the market and several research studies that have been carried out reflect that people see them as an extension of the magazine.”We work hand in hand daily with ¡HOLA! Madrid and the diverse ¡HOLA! around Latin America, including the one in Argentina, to make sure our ADN is aligned with the magazine and the brand ¡HOLA!, he informed.In the rest of the region, their main markets are Mexico, Colombia and Venezuela, where they are aiming at the operators with highest presence in the market. They currently have 10 million subscribers.Together with them, they are working on several OTT and VOD initiatives and increasing the library content so that once the program has been launched and repeated on the channel, they can lease it to a secondary market.
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