U.S. HISPANIC
HITN launches a new VOD service Avanza
Maribel Ramos-Weiner| 30 de noviembre de 2017
HITN launches a new VOD service Avanza
HITN announced the launch of Avanza, a service that gives HITN subscribers free access to all of the network’s content wherever and whenever they want, on the device of their choice. The new service also offers access to Avanza Kids, the United States’ first educational SVOD platform in Spanish that features Premium entertainment content.
“Avanza puts our company at the forefront of the market with an innovative digital option that offers the quality content for which our network is known free to subscribers, as well as a subscription-based Premium service with educational children’s programming, all on a top-level technological platform. The new service expands our mission by offering our viewers relevant programming designed to help improve their quality of life, available on any screen, anytime. At the same time, it strengthens the offering of our distributors and the Pay TV system as a whole,” says Mike Nieves, president, and CEO of HITN.
“We created Avanza in response to demand from Hispanic parents in the United States who are looking for smart programming for the entire family. Younger generations already consume most of their content on digital platforms, and HITN is staying in the vanguard by offering a service that allows users to access content from any device, wherever they are,” added Maximiliano Vaccaro, HITN’s director of Digital Services.
The platform gives Hispanic audiences the option to enjoy a wide variety of HITN content, ranging from nature programming to science and technology, lifestyle and health, current events and preschool education. The service will be available initially as an app for iOS and Android phones and tablets, as well as Apple TV. Avanza is a free service for HITN subscribers, pending authentication with their cable operators.
Once registered through their cable/satellite or provider, Avanza users will have the option to add Avanza Kids, the first SVOD service in the United States providing premium children’s content for a monthly fee of US$3.99.
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