U.S. HISPANIC
HITN and UBEAT.TV to host esports tournament
Maribel Ramos-Weiner| 27 de febrero de 2020
Mike Nieves 2
HITN-TV has joined forces with UBEAT.TV to host the first-ever high schools’ e-sports tournament in New York. The Super Smash Bros. Ultimate Tournament will be live-streamed globally via UBEAT.TV, Mediapro Group’s esports multiplatform. This tournament is being produced by Nerd Street Gamers a national company dedicated to powering competitive opportunities for gamers.
“The e-sports industry is booming. In the last decade, we’ve seen esports grow from streamed underground events worldwide, televised programs. However, we also noticed not enough Hispanic gamers and young women who enjoy video games are participating in this growing sport. That’s why HITN and UBEAT made sure to include young Hispanics and young women with this tournament,” said Michael Nieves, HITN’s president, and CEO.
“Esports for the Mediapro Group is an instrumental part of its strategy in innovation and outreach to reach the gaming community and modern audiences through new content. Being a part of the first-ever esports High School Tournament in New York, alongside our partners at HITN, is a key point to explore in the evolution of our multiplatform content”, said Marta Ruiz director for UBEAT (MEDIAPRO Group).
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