HITN and Alzheimer’s Association join forces

HITN TV, in collaboration with The Alzheimer’s Association, New York City Chapter announced the launch of a new public service campaign, featuring Brooklyn Borough President Eric Adams.

The campaign video, which is available in English and Spanish, highlights Alzheimer’s disproportionate impact on black and Latino communities and encourages all viewers to call the Alzheimer’s Association nationwide, 24/7 Helpline if they or someone they love is experiencing memory problems.

HITN will add the educational video to its programming grid to inform Spanish-speaking audiences on June 15 in recognition of Alzheimer’s and Brain Awareness Month.

“I am proud to have partnered with HITN TV and The Alzheimer’s Association, New York City Chapter on this important public awareness campaign to ensure those living with Alzheimer’s and their loved ones can weather these difficult times,” said Eric Adams, Brooklyn Borough President.

“HITN continues to dedicate resources and take actions to support the Spanish-speaking community in the face of the COVID-19 health crisis,” said Michael D. Nieves, president, and CEO of HITN.