U.S. HISPANIC
HBO Latino: 40% of our programming is original for the Hispanic market
Maribel Ramos-Weiner| 6 de enero de 2015
Lucinda Martínez, VP sénior de Mercadeo Multicultural de HBO
About 40% of the programming airing on HBO Latino in the U.S. is original and not a duplicate of the content offered by HBO in the general market.Lucinda Martínez, SVP of Multicultural Marketing of HBO, is responsible for all of the multicultural segments of HBO and its channels HBO, HBO Latino, Cinemax and Max Latino. She has been with the company since 1995 and says the commitment towards the Hispanic market has never been greater.I had never been more excited about the time and dedication were giving the Hispanic market. Were recognizing the importance of this market and its audience, and the value they bring to this company, Martínez told PRODU. She said HBO Latino offers the best of both worlds: iconic series from HBO Anglo such as Game Of Thrones, dubbed to Spanish; original productions from Latin America (Epitafios, Capadoccia, Prófugos); and programming especially designed for the Hispanic in the U.S., such as the series Habla, already on its 12th season, and the animated series El Perro y El Gato.Martínez said the movie category is very important, and as such, the channel acquires 26 titles each year from Latin America and U.S. Hispanic. HBO Latino is also ramping up its concert series. In May of 2014 it broadcast a Carlos Santana concert, which yielded excellent numbers, and in September it featured Thalía. This February the channel will feature Rake and in April Yandel as solo artist.
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