U.S. HISPANIC
Grupo Macías: Projects are increasingly challenging and require micro management
Miryana Márquez| 10 de agosto de 2018
Hector Solis Macias
Héctor Solis, director of Production at Grupo Macías, explained that the industry is changing dramatically and the company is constantly evaluating its processes and technologies to adapt to the challenges.
He explained that they are evaluating each project separately to determine the areas that will be involved: “Projects demand micro management, for example, with a specific voice or a punctual adaptation review. We put passion and wit into everything we do and clients recognize punctuality in delivery times and quality.”
Meanwhile, Emmanuel Palmerín, Audio engineer, highlighted the cinema room certified by Dolby that they have in one of their studios in Mexico City, The Factory: “The room is state-of-the-art, and in general, we have the latest in technology. This is an advantage for the industry, because products are combined in the best possible way.”
Grupo Macías is celebrating 50 years in the dubbing industry and they continue to grow with the construction of a new building in Mexico that will have new rooms and probably other cinema rooms as well, along with the expansion of its client portfolio and new business verticals.
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