U.S. HISPANIC
GolTV is having a superior upfront season
Maribel Ramos-Weiner| 2 de septiembre de 2010
Ivan Pérez, VP of Networks Sales at GolTV
(Maribel Ramos-Weiner). GolTV is going through a great time in regards to advertising sales. In this upfront season, the channel has not just kept its current clients, but it has also added new ones like Colgate.We have a long list of new clients that will start advertising in the first trimester of 2011. We have had success in categories such as automobile, mobile, insurance and financial services, and fast food. I believe all the new things we are offering, such as our HD signal and our new platform for mobile devices has helped us capture the attention of new advertisers, said to PRODU Ivan Pérez, VP of Networks Sales at GolTV.Pérez explained the channel offers custom solutions for each client, and gave as examples the successful integrations done for US Army and All State. Regarding the new signal GolTV HD, the executive said that the reaction from advertisers and affiliates exceeded his expectations. So far we have distribution agreements with DirecTV, Time Warner, and Cox, while other operators are trying to decide the appropriate time to add us to their grids, he said.Pérez was also optimistic about the channels new platform for mobile devices, which resulted from an agreement with LatCel earlier this year. With the addition of mobile we now can offer our advertisers a multimedia platform, he added.{To watch video interview with Ivan Pérez at GolTV click here;www.produ.com/produtv/popup.html?Noti=4512}
