GALLEGOS United Appoints Pedro Fragata as Executive Director to Lead Comcast Business Portfolio

GALLEGOS United, a leading independent advertising agency renowned for its multicultural marketing expertise, announces the appointment of Pedro Fragata as Executive Director.

In this newly created role, Fragata will oversee the entire Comcast business portfolio at the agency, including the Xfinity and NOW brands, and will be responsible for integrating GALLEGOS United’s full-service offerings—encompassing advertising, digital, production, influencer, and activation services—to drive client satisfaction and elevate creative excellence.

The decision to create this role underscores GALLEGOS United’s commitment to continuously improving and expanding its longest-standing client relationships. As Comcast seeks to bridge the gap between Hispanic audience engagement, and channel expertise such as digital, Fragata’s role is vital to delivering solutions that meet the complexities of today’s marketplace.

“Pedro brings world-class business acumen and a remarkable creative pedigree, which, coupled with his proven history of implementing growth solutions for top brands, make him a highly effective client-leader in today’s complex advertising environment,” said Jose Pablo “JP” Rodriguez, Managing Director, GALLEGOS United. “We are excited to have Pedro join our team and look forward to the innovation and leadership he will bring to our Comcast portfolio.”