U.S. HISPANIC

Galavisión presents new brand image and celebrates 33 years on the air

Maribel Ramos-Weiner | 6 de noviembre de 2012

Galavisión presents new brand image and celebrates 33 years on the air

Univision Communications Inc. unveiled a new brand identity for Galavisión Network. The new logo presents a contemporary look and feel that celebrates the network’s 33rd anniversary on the air with the aim of fostering a stronger bond between Galavisión and its viewers. At the same time, the endorsed signature of “Una Cadena de Univisión” (A Univision Network) further solidifies Galavisión’s connection with the brand.Unveiled on Sunday, November 4 before the start of Los Héroes del Norte (Heroes of the North) – Galavisión’s hit contemporary comedy series that serves as the best example of the network’s personality – the new look reflects the fun, fresh and modern attitude of today’s Hispanic American audiences. The new brand identity maintains the familiar “G” mark and orange color palette, but now with a clean, contemporary and unique design that is dynamic, fluid, and all embracing.“Galavisión’s new brand identity reflects what the network is today, while retaining the core elements that our audience has come to love – content that has made Galavisión the leading Spanish-language cable network in the country,” said Sebastian Trujillo, senior vice president and operating manager, Galavisión Network.

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