U.S. HISPANIC

FremantleMedia: In 2015 we will produce drama series without neglecting quality entertainment

Maribel Ramos-Weiner| 18 de diciembre de 2014

In 2014, Adrián Santucho took on the role of CEO of FremantleMedia US Hispanic, Mexico and Pan-regional, and as a result, this was a year of restructuring and reorganization, with many productions on the air, such as México Tiene Talento for Azteca, which is expected to run a second season, and 100 Latinos Dijeron for MundoFOX, which is produced in Los Angeles. For 2015, FremantleMedia is preparing a project for U.S. Hispanic with a large production house, and have begun focusing on the world of series, with emphasis on drama content.“Our partnership with Powwow will be based on lifestyle programs for Latin America pay-TV, but we’re also working on another project we strongly believe in,” Santucho old PRODU.In 2015, the company is also producing La Banda, show led by Simon Cowell that seeks the best group of youngsters for a Latino boy-band.“We’re close to signing some very interesting agreements. We strengthened our team in Miami and will soon announce two new strategic additions. We also recently moved our Mexico City offices to a new modern building, where we already begun our first phase of equipment installation and inaugurated our editing and audio post-production rooms,” said Santucho.For him, the most successful formats in the region continue to be game shows, reality competitions and drama series. Following this trend, FremantleMedia will focus on the creation and production of series, without neglecting the production of quality entertainment.

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