U.S. HISPANIC
Fox International Channels: MundoFox is characterized by its innovation and high-quality products
31 de mayo de 2012
Hernán López, president and CEO of Fox International Channels, told PRODU during the networks upfront in New York City, that MundoFox is different than other channels like Univision, Telemundo and Azteca América because its an option with innovation and scale for agencies. Part of that innovation is a result of the association that the network has with RCN and the development of new products, including the series El capo which fuses stories of action and love. Other dramatic series by the network that have been deemed successful include Kdabra, Mentes en shock and Lynch.In regards to the upfront of Fox Hispanic Media, Lopez said that about 750 people attended, about doubling the presence from last year. He also revealed that 60% of MundoFoxs programming will come from Fox and RCN.
