U.S. HISPANIC
Fourth season of Univision´s ¡Mira Quién Baila! continues to grow audience across platforms
Maribel Ramos-Weiner| 17 de octubre de 2013
¡Mira Quién Baila! is outpacing its prior season performance among Total Viewers 2+ (+8% to 3.7 million)
Now in its fourth season, ¡Mira Quién Baila! (Look Whos Dancing) continues to grow audience engagement with all-star celebrity lineups, exciting new choreography, plenty of emotions and unique content and experiences. Airing Sundays at 8pm, ¡Mira Quién Baila! (Look Whos Dancing) is outpacing its prior season performance among Total Viewers 2+ (+8% to 3.7 million) and Adults 18-49 (+2% to 1.7 million) after four airings this season. In addition to this increased viewership from last season, the exclusive online content of ¡Mira Quién Baila! is driving unprecedented engagement across platforms. Largely viewed via the shows UVideos channel (Univisions bilingual digital network), the show has seen an increase from 2012 of 70% of combined online and mobile page views and a 73% increase in online video views over that same period. Additionally, mobile viewing thoroughly outpaced online page views to date, with 8,526,909 on mobile and 4,824,865 online. UVideos is the first bilingual digital network serving Hispanic America offering popular Univision and new original and third-party programming as an on-demand service on whatever device audiences choose. ¡Mira Quién Baila! is also driving social media engagement this season. The number of viewers Tweeting about the show has increased 128% versus the same period last year and they are more engaged, the average number of Tweets per unique is up 30% this year, and 78% higher than Dancing With The Stars (ABC).
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