U.S. HISPANIC

Former Telemundo and Caracol María Iregui has been named brand manager and SVP of Programming & Production for MTV Latin America

Maribel Ramos-Weiner| 8 de abril de 2014

Viacom International Media Networks (VIMN) – The Americas appoints industry executive María Iregui as brand manager and SVP of Programming & Production for MTV Latin America, overseeing the content and creative for the youth brand in the region. She succeeds former MTV Latin America & Tr3s brand manager and SVP of Programming & Production, Fernando Gastón, who has decided to leave the company for personal reasons. María Badillo, VP of Programming & Production for Tr3s (VIMN’s US Hispanic network) will have oversight of the brand in the interim. Both will report into Sofía Ioannou, managing director of VIMN the Americas. “Iregui is a highly knowledgeable, consumer-focused executive with market expertise and versatile experience in content, marketing and digital needed to drive sustainable and long-term growth for MTV. I’d like to thank Fernando for his valuable contributions to the company over the years and wish him well in his future endeavors,” said Ioannou. “MTV has a sharp focus on the millennial consumer and together we will drive innovation, increase market share and optimize market strategies to take the brand to its next phase of growth,” said Iregui. Iregui brings over 20 years of strategic management experience, including 16 years in television, to MTV Latin America.Prior to joining VIMN, she served as VP of Programming for Telemundo Networks. Previously, she held various senior management roles at Caracol Televisión including VP of Content Distribution and VP of Marketing.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.