U.S. HISPANIC
For the first time ever KWHY-TV Canal 22 MundoFOX in Los Angeles beats Univision’s KFTR UniMás
Maribel Ramos-Weiner| 26 de febrero de 2015
Suleimán has contributed in its 8pm slot to the network' success
With one day to go in the February 2015 Nielsen Sweeps, KWHY-TV Canal 22, the MundoFOX television network flagship in Los Angeles, posts its strongest ratings book since the launch of the network in August 2012 (Source: Los Angeles NSI Ratings, February 2015). KWHY MundoFOX 22 is now out-performing KFTR, the UniMás network affiliate in Los Angeles, in average primetime ratings among both key demographics, Adults 18-49 and Adults 25-54.KWHY-TV Canal 22 MundoFOX February 2015 Sweeps highlights:-It reached its highest monthly average primetime ratings, Monday to Friday, 7-11 p.m., since the launch of the network, among both Adults 18-49 and Adults 25-54.-For the first time since of the launch of MundoFOX, KWHY beat KFTR UniMás in average primetime ratings for the key demo of Adults 18-49 (0.42 NSI rating vs. 0.40), and continues to outpace KFTR among Adults 25-54 (0.59 vs. 0.45).-Canal 22 MundoFOX also outperformed KRCA Estrella in the 7 p.m. hour to rank third, only behind KMEX Univision and KVEA Telemundo in Los Angeles.-KWHY has consistently posted growth in average primetime ratings for six consecutive months, starting in August 2014.-Year-to-year ratings growth for both Adults 18-49 (+24% from February 2014) and Adults 25-54 (+48%).Additionally, KWHY’s digital superstation, Super 22 (Channel 22.2), also posted year-to-year growth in average primetime ratings among both Adults 18-49 (+67%) and Adults 25-54 (+50%).
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