U.S. HISPANIC
Farid de la Peña from Televisa: Blim has focused on increasing the user base to have an attractive product for clients
Maribel Ramos-Weiner| 13 de octubre de 2016
Farid de la Peña, deputy director Digital and New Media at Televisa
Farid de la Peña, deputy director Digital and New Media at Televisa, explained in Creando Conexiones that Blim´s strategy has been to reach users and connect with their contents on the platforms that consume them the most.
Blim is less than one year old and is implementing a second stage in the incorporation of product placement and alliances with brands. “For now we have focused on increasing the user base to have a product that is attractive for clients,” he said. “We are doing fine, we are very happy with the results and we remain aligned with the values of the brand. We are a brand that talks in Spanish, that is content for Mexico and LatAm and we are concentrating on that. So far, we have exceeded expectations.”
De la Peña pointed out that in Blim, conversation is constantly being monitored, not just promotion topics, but also to generate content on the platform and know what users are asking for. “The main challenge is to continue innovating on content topics. Although the technical aspect has to work perfectly well, contents are what are going to make users subscribe and follow us.”
The executive indicated that for them it is an advantage to have all the content that Netflix handles. “These series and novelas that are so successful are now ours exclusively. We are very happy and think Netflix´s communication has helped us.”
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