Estrella TV to offer original content globally

For the first time, the network for the US Hispanic market Estrella TV is making its content library available globally. Andy Weir has been named senior VP of Content Distribution, and will supervise the broadcaster’s new division.In his new position, Weir will handle the distribution of more than 6,000 hours of original content to the global market, and will also offer original formats derived from multiple of the network’s original series brands. “Estrella TV has attracted US cable MSO’s, broadcasters, advertisers and audiences alike by delivering the widest possible variety of high-appeal quality programming. Estrella TV’s extensive and diverse programming portfolio is being made available worldwide on multiple platforms after having become proven with Hispanic viewers in the US who, in a very short time span, have made the network extremely competitive in markets across the country” Weir commented. “We are delighted to announce the appointment of Andy Weir to head up Estrella TV’s foray into content distribution. Guided by Andy’s deep experience in distribution, Estrella TV is poised to become one of the most prolific resources for high quality original entertainment in multiple genres” said Lenard Liberman, CEO of Estrella TV.