U.S. HISPANIC
Estrella TV keeps its rank as the fourth Hispanic network for November
13 de diciembre de 2012
Andrew Wallace designado VP de Ventas y Mercadeo Nacional de Región Central de Liberman
Estrella TV earned its place as the fourth Hispanic network in November with audience increases across principle demographics including adults 18 to 34 and persons overall 18 to 49 and 25 to 54. November marks the sixth consecutive ratings period that the network has kept its position. Estrella TVs prime time line-up continued to prove itself to be a formidable contender against legacy and upstart networks said Winter Horton, chief operating officer of Liberman Broadcasting. The great November 2012 results further validate Estrella TVs unique programming strategy and are a reflection of the success of our returning hits, Mi Sueño es Bailar and Tengo Talento, Mucho Talento along with our brand new programs, Que Jalada and En La Mira con Enrique Gratas. The network was one of the only one of only two Hispanic broadcast networks to experience an increase over both the May 2012 and November 2011 sweep periods for the early fringe and primetime hours of Monday through Friday 3pm to 10pm among persons overall, persons 18 to 49 and women 18 to 49.
