U.S. HISPANIC
Estrella TVs new broadcast season is the highest rated in network history
Maribel Ramos-Weiner| 12 de diciembre de 2013
This performance was fueled in part by Estrella TVs newest breakout hit, Noches con Platanito
This Fall season, Estrella TV was the only Spanish language broadcast network to increase its primetime viewership compared to the Fall season of last year. Not only did Estrella TV finish up substantially in the ratings, it also recorded the highest ratings in the history of the network.This November was Estrella TVs most viewed month ever in primetime. Estrella TVs winning programming strategy of producing high production value programs in the United States specifically for U.S. Hispanics is proving to be exactly what the market has been looking for. Estrella TVs primetime lineup was up 40% this November over last November in the A 18-49 demographic. The Adult 25-54 demographic saw even bigger increases, growing 53% year over year for November. The Adult 18-34 audience also had great growth with a 17% increase over last year. This performance was fueled in part by Estrella TVs newest breakout hit, Noches con Platanito, which recorded its highest audience numbers to date in November and is continuing to bring in audience records in the time period. Tengo Talento Mucho Talento, the networks hit talent competition show, now in its ninth season, achieved record ratings. In every demo, Tengo Talento experienced significant growth over the previous year with Adults 18-34 increasing 42%, Adults 18-49 increasing 19% and Adults 25-54 increasing 25%.
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