U.S. HISPANIC

ESPN’s telecast of the 2017 T-Mobile Home Run Derby earns largest Hispanic audience ever

Maribel Ramos-Weiner| 13 de julio de 2017

The telecast averaged a total live Hispanic audience of 1.09 million viewers across ESPN, ESPN2 and ESPN Deportes combined

ESPN’s English and Spanish-language telecast of the 2017 T-Mobile Home Run Derby achieved the largest Hispanic audience for the event ever.

The telecast averaged 1.09 million Hispanic viewers across ESPN, ESPN2 (Spanish-language simulcast) and ESPN Deportes combined. Telecast of the 2017 T-Mobile Home Run Derby on ESPN, ESPN2 (Spanish-language simulcast) and ESPN Deportes helped ESPN end the night as the most-watched English and Spanish-language sports cable network among Hispanics P2+.

ESPN’s English-language coverage of the 2017 T-Mobile Home Run Derby earned a 3.61 Hispanic household rating , the highest Hispanic audience for the event on ESPN since 2009.

The 2017 T-Mobile Home Run Derby on ESPN, ESPN2 and ESPN Deportes was the most-watched Major League Baseball event among Hispanics, dating back to 1998.

On ESPN Deportes, the 2017 T-Mobile Home Run Derby delivered a 0.56 % Hispanic Household rating, up 33% from 2016

As part of its efforts to better serve Hispanic fans, ESPN featured comprehensive coverage of the game in English and Spanish. Coverage was highlighted by a Spanish-language simulcast on ESPN2, interviews by ESPN’s bilingual reporters in both languages, and special content from Béisbol Experience, a comprehensive, dual-language editorial initiative, announced earlier this year which explores the important and complex questions of what it means to be a Latino player today in Major League Baseball.

This year, MLB All-Stars festivities featured the participation of 21 Latino Major Leaguers, highlighted by the league’s celebration of the best Latin American-born baseball players prior to the 88th All-Star Game.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.