U.S. HISPANIC

ESPN launches first Spanish-language spot for ThisIsSportsCenter starring Robinson Cano

10 de abril de 2012

The Spanish version of Handshakes aired for the first time in the US and throughout Latin America April 4 on ESPN Deportes

ESPN has introduced its first Spanish-language spot from the ThisIsSportsCenter franchise entitled Handshakes. In conjunction with Major League Baseball’s Opening Day, the spot features Robinson Cano, the New York Yankees All-Star second baseman, as he goes through his popular handshake routine with his teammates. The Spanish version of Handshakes aired for the first time in the US and throughout Latin America April 4 on ESPN Deportes. It also was featured on Dan Le Batard is Highly Questionable on ESPN2. The English version made its debut on ESPN during Baseball Tonight.”Just as handshakes are a universal greeting, sports are a universal experience” Cano said. “As a bilingual athlete, it is an honor to bring ThisIsSportsCenter to life for Spanish-speaking fans.”This is the first advertising effort by ESPN to better serve the Hispanic market of the US.”This is a landmark moment for the This is SportsCenter franchise” said Carol Kruse, senior VP of Marketing at ESPN. “Reaching the Hispanic sports fans continues to be a priority for the ESPN brand, and this is just another example of our commitment and many efforts to engage with this growing audience.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.