U.S. HISPANIC
ESPN Deportes to televise Super Bowl 50 in Spanish to reach growing audience of Spanish speaking NFL Fans
Maribel Ramos-Weiner| 1 de enero de 2016
CBS and the National Football League have reached an agreement with ESPN Deportes to televise Super Bowl 50 in Spanish on Sunday, February 7 at 6pm ET, live from Levis Stadium in Santa Clara, CA.This is the first Super Bowl telecast for ESPN Deportes, which also presents weekly Monday Night Football games in Spanish throughout the NFL regular season, as well as a Wild Card Playoff game, and the Pro Bowl. The network also features comprehensive news and information coverage, including studio shows NFL Live and NFL Esta Noche.As the broadcaster of Super Bowl 50, it was a priority for us to find a Spanish-language partner to televise this historic broadcast and reach the NFLs Hispanic fan base. The ESPN Deportes presentation of Super Bowl 50 will be a great complement to our broadcast on CBS, said Sean McManus, Chairman, CBS Sports.Super Bowl 50 is one of the most anticipated events of the year, and this agreement with CBS and the NFL presents a unique opportunity for ESPN to further connect with the growing U.S. Hispanic NFL fan base. The Super Bowls golden anniversary is a great addition to our diverse portfolio of events for 2016, said Freddy Rolón, VP of ESPN Deportes Programming and Business Initiatives. We are committed to delivering our games in customized ways to serve our growing Hispanic fan base and look forward to connecting with our fans on Super Bowl Sunday on CBS and ESPN Deportes, said Brian Rolapp, executive vice president of Media, NFLESPN Deportes Monday Night Football commentator team of Alvaro Martín (play-by-play), former NFL kicker and Super Bowl champion Raul Allegre (analyst), and sideline reporter John Sutcliffe will call the game from Levis Stadium.
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