U.S. HISPANIC
ESPN Deportes signs Coors Light as the presenting sponsor of the Winter Baseball telecast
Maribel Ramos-Weiner| 18 de noviembre de 2010
El beisbol, lideró la semana
ESPN Deportes has signed Coors Light as the presenting sponsor for the networks coverage of the 2010 Dominican Baseball League and Caribbean Series, which kicked off earlier this month and runs through February 2011.The Coors Light brand will be integrated into all ESPN Deportes platforms television, print, radio and online. During the season, Coors Light will also be featured in the networks marketing campaign, which includes out-of-home executions such as billboards and bus advertising in New York City. During all games, viewers will get up-to-minute information with a special Coors Light-branded feature titled Notas del Caribe that will include the latest on whats going on with specific athletes and games as well as other baseball-related news from the Caribbean.Our coverage of the games across all of our platforms demonstrates our commitment to bringing fans relevant sporting events while providing great advertising opportunities to our clients. The Caribbean World Series in Puerto Rico presented by Coors Light on ESPN Deportes is very special to us, said John Fitzgerald VP, Multimedia Ad Sales, ESPN Deportes.
