U.S. HISPANIC
ESPN Deportes launches centralized platform La Conexión with Ford Motor as exclusive media sponsor
Maribel Ramos-Weiner| 13 de enero de 2011
Lino García, General Manager for ESPN Deportes
ESPN Deportes announced today the launch of La Conexión (The Connection) creating a centralized platform for Spanish speaking sports fans to interact with ESPN Deportes studio shows with Ford Motor Company as its exclusive media sponsor. La Conexión brings together fan favorites such as SportsCenter, Fútbol picante, Juego cruzado and Jorge Ramos y su banda and many more in a new web hub within {ESPNDeportes.com}.The web hub will feature the top stories of the day from ESPN Deportes most popular programs. The multimedia platform also features integration across TV and Radio encouraging fans to sound off and interact with ESPN Deportes top shows via Facebook, Twitter and mobile text messaging. ESPN Deportes has a longstanding alliance with Ford, and we are thrilled to join forces once again and offer them a unique opportunity to connect with fans. The eight shows in the platform on average make up over 60% of our weekly programming, and La Conexión offers unprecedented fan interaction with our top talent and shows, said Lino García, General Manager for ESPN Deportes.
