U.S. HISPANIC
Erika Navarrete of High Noon Latino: Offering reality projects for U.S. Hispanic
Maribel Ramos-Weiner| 7 de febrero de 2014
Erika Navarrete, senior director of Development for U.S. Hispanic Markets and Latin America
At the recent Natpe 2014, High Noon Latino introduced to U.S. Hispanic channels three reality formats: one under the working title El Padrino, another project in partnership with Luis Balaguers LatinWE about Venezuelan singer Ricardo Montaner and his family, and a third project about a couple in the world of charrería- a sort of Mexican rodeo.Erika Navarrete, senior director of Development for U.S. Hispanic and Latin America, told PRODU that this division of High Noon is experienced in production for the Hispanic market. Viacoms channel Tr3s acquired two of its shows: Familia De Circo, which already ended, and Divas Del Azúcar, which will premiere soon.Additionally, High Noon Latino just sold a reality show about a limousine mechanic garage to a pay-TV channel in Mexico.Our priority is the U.S. Hispanic market, channels like mun2, Univisión, Telemundo, among others. Our second priority is the general market because all English-language channels are currently searching for their own Latino show. The third priority is Latin America, said Navarrete. She indicated that High Noon Latino specializes in producing original programming.High Noon has vast experience producing realities, where one of its flagship formats is Cake Boss.
