U.S. HISPANIC
Eileen Piñeiro of Discovery: Our greatest differentiator is the ability to offer high-quality programs
Maribel Ramos-Weiner| 28 de febrero de 2012
Eileen Piñeiro, US Hispanic Content director, Discovery Networks Latin America/US Hispanic
In our case, our greatest differentiator has been the ability to offer our audience high-quality programs with interesting but also entertaining topics. Discovery en Español is the Spanish voice of Discovery, a leading worldwide channel with programming in the areas of science, technology, world cultures, history, nature, wildlife and real-life dramas. Based on the strength and leadership of our portfolio, we bring audiences a unique experience that combines the best of Discovery Networks with magnificent original productions about issues of interest to the U.S. Hispanic audience. Our programming strategy has been very effective. In 2010, Discovery en Español achieved record results with double-digit growth. 2011 was another winning year, with a solid performance that positioned Discovery en Español as the second most watched Hispanic Pay TV channel for the third year in a row across all major demographic groups.
