U.S. HISPANIC
DISH to be honored at Hispanic Television Summit for serving Hispanic viewers
Maribel Ramos-Weiner| 5 de agosto de 2014
lfredo Rodríguez, VP of DishLATINO
DISH Network, through its DishLATINO brand, will be honored with the Leadership in Hispanic Television Award within the provider/advertiser category during the Awards Luncheon ceremony at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis. This annual award is presented by Broadcasting & Cable and Multichannel News.The Hispanic Television Summit is the signature annual event for those in the business of video and television intended for Hispanic audiences. It attracts over 500 top executives in television distribution, programming, production, advertising, marketing, research, technology and finance from the U.S., Latin America and Europe.”DISH has been selected to receive the Leadership in Hispanic Television Award in recognition of the company’s DishLATINO brand which has a history for providing quality programming of interest to Latino viewers, and an impressive financial commitment to advertising and promoting their services to Hispanics consumers,” said Louis Hillelson, VP and Group Publisher of the presenting publications.The Award for Leadership in Hispanic Television will be accepted on behalf of the management and employees of DISH by Alfredo Rodríguez, VP of DishLATINO. Rodríguez leads DishLATINO’s overall strategy and a team responsible for the acquisition, retention and brand strategies of this leading Hispanic pay-TV provider.
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