U.S. HISPANIC
Discovery US Hispanic: Our sales are centered on growth of Discovery Familia, digital expansion and the series Go Originales
Maribel Ramos-Weiner| 2 de julio de 2019
Tardio David Discovery
Discovery US Hispanic highlights as this year´s main ad sales points the growth reached by Discovery Familia, the expanded digital video offer with its Go apps on SmartTV platforms, the creation of original content original through the series Go Originales and the launch of HGTV´s Hogar.
“At Discovery US Hispanic our focus is to continue presenting to the advertising market new and unique ways of connecting with Hispanics through linear and digital offers. It is no secret that the Hispanic population is evolving and, as it continues to grow, we want to be the media company that best grows and evolves with our dedicated TV viewers” expressed David Tardio, Advertising Sales VP at Discovery US Hispanic.
As for the consolidation of media groups, which include Discovery and Scripps, Tardio commented that they will continue to have a direct effect on the market and Upfront negotiations, some positive and others negative. “In the end, I think consolidation generates great value for advertisers as synergies are revealed to bring innovation and new products to the market. Our fusion with Scripps allowed the incorporation of the fantastic content of Food Network and HGTV, in Spanish, for our Hispanic audience for the first time. Additionally, we are developing new products through the data tool Engage, that will enable advertisers to connect directly with Hispanics across the entire Disney channel portfolio,” he highlighted.
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