Discovery US Hispanic: Our content satisfies the audience’s curiosity and creates a special context for advertisers

Victor Parada, senior VP of Ad Sales of Discovery US Hispanic indicated to PRODU that the difference between Discovery’s channels and other networks is the content they provide, which satisfies the curiosity of the audience and creates special conditions for advertisers. “In this upfront, we deepened our differences from other networks: our spectacular content, which appeals to curiosity because it is human, infinite and universal. Here in the US, the Hispanics come from different countries and have different accents, but what unites us under Discovery is our curiosity” he said.