U.S. HISPANIC
Discovery U.S. Hispanic portfolio delivers highest ratings year ever in 2014
Maribel Ramos-Weiner| 20 de febrero de 2015
Discovery Familias success was driven by the popularity of food, family, home and beauty content, including Gurús de Belleza
Discovery U.S. Hispanic announced 2014 audience figures, reporting the highest rated year ever for its portfolio. According to Nielsen data, Discoverys U.S. Hispanic channels grew by +5% year-on-year, making Discovery en Español and Discovery Familia two of the most popular networks among Hispanic viewers in the United States. Discovery Familia had its highest rated year on record with double digit growth among the channels key target groups of Women aged 18-49 (up +25%) and Adults aged 18-49 (up +23%) in prime time. Discovery en Español was up +2% year-on-year and continues to be the number one Spanish language cable network in late prime time for the year among all key target audience groups: Adults, Men and Women aged 18-49. Both channels also finished the year 2014 with record-breaking ratings. Discovery en Español achieved its highest rated December on record for the network with viewership up year-on-year by +4% and Discovery Familia increased audiences significantly up +111% year-on-year among adults aged 18-49 and +83% year-on year among women aged 18-49. These results are the best way to demonstrate Discoverys U.S. Hispanic network leadership in Spanish-language pay TV. In an environment where many Hispanic-oriented networks provide content sourced from conventional television genres, we understand that there is a lot more depth to our audiences appetites and interests and that is why we are set on bringing them a broader viewing experience through fascinating stories featuring extraordinary and authentic characters, remarked Ivan Bargueiras, Discovery U.S. Hispanics general manager. The outstanding ratings success of our U.S. Hispanic portfolio offering in 2014 validates the effectiveness of our content strategy, added Carolina Lightcap, Head of Content for DLA/USHs portfolio of 13 networks in Latin America and the U.S. Hispanic market.
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