U.S. HISPANIC
Discovery Mexico: Our strategy is focused on co-productions
Maribel Ramos-Weiner| 18 de septiembre de 2018
Miguel Cardenas Visita Produ
Miguel Cárdenas, general director of Discovery Mexico, informed on #VisitaPRODU that Discovery’s priority is to continue working on co-productions, so they are seeking partners, ideas and alliances.
“We are open to and focused on co-productions. It is something we have done a lot, successfully, and we want to continue doing. It is the time for alliances, here in Mexico and around the world,” he expressed.
For now, Discovery’s path continues to be to boost content and work on the interaction users have with it. Cárdenas stated that the plan is to generate competitive products in terms of experience, with good stories that can additionally be integrated into brands.
Even though they understand the importance of digital and work on it through social networks, for the time being, it is not in Discovery´s plans. “Right now, we think there are a lot of OTTs and consumers want everything in a single place. When we create one, it will probably be centered on a niche, with a lot more than audiovisual content. For now, we are working with our partners and their platforms on demand.”
Cárdenas states that pay TV numbers increased with respect to the previous year. For Discovery and the rest of the people who continue betting on pay TV. For Discovery and for the rest of the people who keep betting on pay TV. “And we continue: in Mexico, for example, we just launched México Salvaje, Relatos de un Sismo, and in October, the new season of Mexicánicos is coming. In November, there will be new shows, such as No Te Lo Pongas”.
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