U.S. HISPANIC
Discovery en Español launches GO Originales
Maribel Ramos-Weiner| 30 de noviembre de 2018
Enfangados
Discovery en Español announced the launch of GO Originales, a series of short-form content only available on the Discovery en Español GO App.
The new digital programming lineup will focus on genres including Auto, Adventure, Food, Travel, and Lifestyle, as well as Tech and Innovation. Discovery en Español GO currently features more than 1,600 hours of content, including full seasons and series of fan favorite shows.
“There has been a steady demand from advertisers for original digital premium content that delivers a great story. With GO Originales our goal is to satisfy this need and open the doors to more innovative opportunities for clients to connect with Hispanic audiences in their language and screens of choice,” said David Tardio, VP of Ad Sales, Discovery U.S. Hispanic.
GO Originales will kick off this month with eight original series, each with a running time between 7 to 12 minutes. The lineup includes:
Auto and Adventure
Enfangados: The show immerses viewers in the world of off-roading in the mud beyond the adventure and deep into the depths of its community, heritage and family. Duration: 10 minutes.
Chrome Divas: This episodic series provides an inside look at this all-female motorcycle club – as they struggle to juggle mommy duties and their careers with their thirst for adventure and passion for adrenaline. Duration: 10 minutes.
Conóceme América: Sales guru and motivational coach Wilder “Willy” Rizo embarks on a mission to meet a million people in America. To do this, Willy sells his house and decides to travel in an RV with his family to explore the people and towns of North America. Duration: 8 minutes.
Food, Travel, and Lifestyle
Viaja X Menos: Mexican-born Alex Tienda, a free-spirited adventurer with over half a million followers on YouTube takes audiences along on his adventures as he visits different corners of the country. His goal is to show viewers how they can explore top U.S. destinations in 48 hours while on a budget. Duration: 10 minutes.
Gastronomía Clandestina: Actor, presenter, chef, and former MasterChef Latino runner-up, Andrés de Oliveira takes viewers on an underground foodie adventure to discover pop-up restaurants and secret, password required dining establishments. Duration: 10 minutes.
De Chuparse Los Dedos: Grace Ramírez, a former MasterChef USA contestant and creator of the award-winning brand La Latina, tours the U.S. in search of the most finger-licking finger food in the country. Duration: 10 minutes.
Sigue Sus Pasos: Cristina Sarnoff, an American-Cuban documentary filmmaker born in New York City tracks the morning rituals of inspiring Hispanics. Duration: 8 minutes.
Tech and Innovation
TEC + Humanas: Poncho de Anda delves into how innovative Latinos are fusing the world of technology and humanity. The show, produced by iKaBron aims to inspire and encourage viewers to continue to push technological advancements, while keeping in touch with the human aspect. Duration: 7 minutes.
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