U.S. HISPANIC
Discovery basic channels had the highest ratings in their history during the second semester
Marcela Tedesco| 22 de julio de 2014
Lightcap: Hi-5 es una marca extraordinaria que encaja dentro de la oferta de Discovery Kids
Discovery Networks Latin America/U.S. Hispanic (DLA/USH), announced that its basic channels: Discovery Channel, Discovery Home & Health, Discovery Kids, Investigation Discovery and Animal Planet, hit the highest ratings in their history during the second half of the year. According to Ibope, they experienced an audience growth of 18% in primetime among Adults 25-54.These figures were both pan regional as well as in the main markets in the region.The continued growth of our ratings throughout the last year and a half, confirms were on the right path and that weve identified our viewers preferences in every market, allowing us to satisfy them through our world-class programming, said Carolina Lightcap, Head of Content of the 11 channels of DLA/USH.
