DirecTV reaches 30 million subscribers in the Americas

DirecTV announced that after two years of unprecedented growth in the American continent, it reached the 30-million subscriber milestone.Since the third quarter of 2009, DirecTV added over 1.1 million subscribers in the U.S. –more than any other cable or satellite provider- and closed the second quarter of 2011 with over 19.4 million subscribers. DirecTV U.S. reached one million subscribers in its first year of service in 1995, and ever since it has reported customer gains for 60 consecutive quarters.DirecTV Latin America added 2.4 million customers through Sky Brasil and its DirecTV platforms over the past two years. Sky México nearly doubled its subscriber base, adding 1.8 million customers over the same time period, bringing the total, including Mexico, to more than 10.6 million customers in the region.”With our business continuing to explode in Latin America, we expect to sustain that momentum by taking advantage of our scale, appealing to the young and rapidly growing middle market of consumers and leveraging the advanced technology we’ve developed in the U.S.,” said Mike White, president and CEO of DirecTV. “Demand for DirecTV service among consumers in the U.S. is growing stronger as we near the fall selling season,” he added.