DirecTV Más to launch new ad campaign featuring Lucero

DirecTV Más is launching a new ad campaign featuring Lucero, the popular Mexican musician and actress. The campaign, Vamos Por Más, features Lucero in a series of television, print and web ads that will be presented throughout the year. The Vamos Por Más campaign highlights the superior programming and entertainment experience that sets DirecTV Más apart from the competition. The campaign showcases some of the benefits that DirecTV Más offers Hispanics in the U.S., such as news and shows directly from our customers’ home countries and the very best in technology.“DirecTV is thrilled to partner with Lucero on this new ad campaign. Lucero is an icon in the Hispanic community, and we felt her personality was the perfect fit for our brand and for this campaign,” said Jon Gieselman, SVP of Advertising and Public Relations for DirecTV.{To watch spots Lucero and Camionero of the Vamos Por Más campaign please click here;www.produ.tv/popup.html?noti=5030&ID=52408&link=av/DirecTV-0411/Lucero.mp4}