U.S. HISPANIC
Debut of Univision’s Mira Quién Baila reached 4.7 million Total Viewers 2+
Maribel Ramos-Weiner| 19 de septiembre de 2017
Mira Quién Baila
With the back-to-back premieres of two anticipated series, Mira Quién Baila (Look Who’s Dancing) and El Chapo, Univision finished as the No. 1 Spanish-language network on Sunday night, out-delivering its closest competitor by double-digits among Total Viewers 2+ (+66%), Adults 18-49 (+64%) and Adults 18-34 (+31%). Season five of Mira Quién Baila airs Sundays at 8pm ET/PT (7pm CT).
Univision’s star-studded dance competition Mira Quién Baila, which features some of the most popular Latino entertainers and celebrities competing for a donation to the charity of their choice, reached 4.7 million Total Viewers 2+, who tuned in to all or part of the two-hour fifth season debut. With an average audience of 1.9 million Total Viewers 2+, 798,000 Adults 18-49 and 307,000 Adults 18-34, the season five premiere of Mira Quién Baila positioned Univision as the No. 1 Spanish-language network during the 8pm to 10pm time slot with double to triple-digit advantages over its closest competitor among Total Viewers 2+ (+110%), Adults 18-49 (+92%) and Adults 18-34 (+42%).
Additionally, Mira Quién Baila consistently increased its audience throughout its two-hour premiere broadcast with double-digit audience growth in the last half-hour compared to the first half-hour among Total Viewers 2+ (+31%), Adults 18-49 (+41%) and Adults 18-34 (+87%).
“Part of Univision’s mission has always been to entertain Hispanic America by bringing co-viewing to life through music and programming that features their beloved celebrities. The results of our megahit celebrity dance competition, Mira Quién Baila is proof that Univision’s family-friendly entertainment appeals to multiple generations and connects with viewers across all ages and homes,” said Lourdes Díaz, president of Entertainment, Univision Communications Inc.
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