Daniel Otaola of Telefe: Finding an opportune moment to provide an answer to a necessity

In general terms, it’s best to find an opportune moment that will provide an answer to a necessity, whether it’s generated by the campaign or by the market. Telefe Internacional has been able to find those exact moments, establish contacts with those who make decisions and count on the support of other companies that have helped us develop, not only at a general level day after day, but offering information services. They’re things that count at the end of the day and after all these years have resulted in, obviously, offering quality content. Telefe’s programming has traveled throughout the entire world, and it has demonstrated that it’s not only for the Argentinian market, but for a global one.