U.S. HISPANIC

CuriosityStream: As the audiovisual industry in Latin America succeeds, we will too

Miryana Márquez| 28 de julio de 2021

Jorge Franzini de CuriosityStream

Jorge Franzini, director of Content and Development at CuriosityStream, commented in the PRODU´s Guía OTT & VOD 2021, that during the pandemic, the range of options offered by television for all ages became “a vital tool to face boredom and put aside – even momentarily – the daily worrying news.”

He also assured that companies dedicated to factual content benefited from the public’s demand for quality entertainment that would also serve as a complement to their children’s school curricula.

“But all this would not have been possible without the support and ingenuity of Latin American companies that many programmers were able to rely on locally to move forward, despite challenges such as border closures, the inability to travel and quarantine.”

He added that for years they have insisted that working with local companies is a way to demonstrate their commitment to the region and now, more than ever, is when that commitment must show up. “It is our turn to provide support to companies in the region, with which we have managed to launch and maintain a successful localization strategy, and has allowed us to grow within the competitive Latin American context of pay TV. If we have learned anything from what we have experienced in the last year, it is that we are all intertwined and that, to the extent that the audiovisual industry in Latin America succeeds, we will too.”

To read the whole article go to PRODU´s Guía OTT & VOD 2021

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.