Cultura Colectiva: People consume whys and not whats

Luis Enríquez, CEO of Cultura Colectiva, attributes the accelerated growth of his company to the death of traditional advertising and the implementation and offer of content marketing.

“The challenge has been to give clients a justification for their products or brand, explaining that by not showing their product or brand they are going to sell more. People consume whys and not whats and we are focused on that. People want to hear stories, that’s what they are interested in,” he said.

In the last few months, Cultura Colectiva strengthened its Sales Area with Planning, Marketing, and an exclusive commercial for Contents. The strategy is already bearing fruits, and in the first six months of the year, they already reached the figures of 2017. Enríquez explained that they have made an effort to position themselves as a tech company that generates contents and that in terms of value, they can be compared with companies like Google and Facebook, because with the tools they have developed, they can predict the impact they are going to have with a certain content and also the return on investment.